Coast Radar website launch
New website, www.coastradar.com, is a complete resource for those visiting the UK coast. The comprehensive guide, launched by Praeparo Ltd., helps visitors find ideal coastal beaches and a full list of suitable activities when traveling to the coast. Whether travelers are looking for a beach holiday, a day at the coast, a coastal path walk, or energetic sports activities, Coast Radar has all the details. Click here to read full press release! The new website allows travelers to quickly and...
Read MoreWhat do you want to achieve online?
If you just go into creating a website without any business plan you will fail. The first step is consider what type of online presence you want, these fall roughly into 5 categories although a number of websites do offer more than one. e-commerce: provision of products available to purchase online. information: typically help to generate offline sales of services by providing information. brand: focus is to support your brand. portal: provision of news and information around a range of...
Read MoreGoogle analytics
Google Analytics is an easy to use web analytics tool with minimal IT overhead to worry about. The web based user interface allows you to quickly get to the information you need to see to make informed decisions. Getting Google Analytics working on your website is the first thing in any digital marketing strategy. To get started, simply open an account with Google and get your web design team to insert a few lines of JavaScript code on all your pages. Once it is installed and gathering data it...
Read More3 Click Rule
First of all what is the 3-Click Rule? The thinking is that if any task takes more than 3 clicks to complete, a visitor will not complete the task. It is one of the oldest pillars of website usability design. So is it over emphasised? Although the 3-click rule can make you think about your page hierarchy we believe it is only one of the items you need to consider. Yes if you have a step of tasks then you should be limiting the number of clicks but the major rule is design to what the user wants...
Read MoreBudgets: Marketing vs. Website design
A website launch must be treated the same way a company treats a new product launch. If you speak to a product manufacturing company or a computer software company and mention you were launching something with no marketing plan they would call you crazy. It is very rare that an online business can sustain itself just from search engine traffic alone and the investment on search engine marketing should just be one part of your overall marketing costs. A lot of organisations will allocate 4-5...
Read More
The Internet Marketing Agency and SEO Company specialising in the Travel Industry that creates unique campaigns to your unique goals measured by your unique needs.
