Google analytics

Google Analytics is an easy to use web analytics tool with minimal IT overhead to worry about. The web based user interface allows you to quickly get to the information you need to see to make informed decisions.

Getting Google Analytics working on your website is the first thing in any digital marketing strategy. To get started, simply open an account with Google and get your web design team to insert a few lines of JavaScript code on all your pages.

Once it is installed and gathering data it needs to be linked into your overall marketing strategy.

Features include:

• Detailed SEM reports
• Internal Site Search analysis
• Geo-location reporting
• AdWords Integration
• Event Tracking
• Path Analysis
• E-Commerce Tracking and Analysis
• Trend Reporting

Visit the Google Analytics site for more information