Does your website get the visitors but closure rate on sales is disappointing?

Often this is because any new visitor will want to gain confidence that the organisation behind the website is real and not too risky to do business with. In the offline world you automatically evaluate a company based on physical details like premises, staff politeness, packaging etc. Website visitors need to do the same but they don’t have the physical aspects at hand. Some of the items they look for and thus you need to plan into your website design are:

  • High quality website design.
  • Website always available (good hosting).
  • Postal address clearly displayed (not a PO Box).
  • Real phone number (not just a mobile).
  • Secure website (SSL – https) when entering any personal details.
  • Privacy policy.
  • Terms and conditions.
  • Guarantees/refund policies.
  • Customer list or portfolio.
  • Trade body memberships.
  • Fresh content.
  • External recommendations or reviews.

If a website is not managed correctly with respect to the above list it can damage a brand that has been heavily invested in offline or traditional marketing. In all cases a brand must be protected at all costs.

Take a step back and have a look at your website and measure against your competitors. Ask the question – would I do business with these people?

Praeparo have long been designing and marketing websites and can provide a free evaluation of your current website – click here!