Brand monitoring on social media

In today’s world you need to know what people are saying about your company and brand. On social media a lot of influence is exerted that will help people make purchasing decisions.

One tool that can help is from Social Mention (see socialmention.com). This will give you a scorecard of your current position across a big selection of social media sites and tools. Social Mention monitors 100+ social media properties directly including: Twitter, Facebook, FriendFeed, YouTube, Digg, Google etc.

You can submit a query on the web page and also ask for daily reports to be emailed.

In Praeparo’s terms this is a must have in your marketing toolset and part of your brand monitoring efforts within your internet marketing strategy.