Is your keyword optimisation not working

If you have a web page that has a primary keyword phrase of say “Beach Guide” and you take away all occurrences of this text will it still have a focus for this phrase. If not then you should sort out your content so that other words related to the main keywords are used. Some people refer to this as over optimization of a single keyword or too great a keyword density when the page does not contain other relevant terms.

In using our website analysis you can see the market focus for each page which is what the search engine believe the page is about. If this is not your chosen keywords then you need to adjust your content to change the focus. Often you will be surprised that menus and footers can impact your focus.

The internet has lots of articles about Latent Semantic Indexing (LSI) and its relation to search engine optimisation. Basically this is what we described above, a way to discover what text is about. In our opinion you don’t need to look at the mathematics behind LSI but just stick to the simple rules of:

1. Select a primary keyword phrase for the page.
2. Write content on the page that does include the keyword phrase but also uses other words to describe the same topic.
3. Check what you have written by removing the keyword phrase and seeing if the text left indicates the topic referred to by the keyword phrase

At Praeparo we believe you need to get your website in order before you go for a large off-page optimisation campaign. In a lot of cases the on-page optimisation is all you need to do to get more visitors.