Google Analytics Realtime

Currently Google Analytics does a great job of giving you all the details of what has already happened on your website. It now is about to tell you what is happening in real time so you can see whom is engaging with you.

This feature will be a great for marketing as it can tell you when people start to engage and when they start to drop off. For example, you want to offer some discounts for stays this weekend. You can tweet and facebook the offer along with a tracked URL, this will then allow you to see people coming in through the tracked link and when the traffic starts to drop off, you can send a follow-up message to re-engage the audience.

The feature will be launched to everyone in the next few weeks, for more information see:

Google Analytics Realtime