Coast Radar goes responsive
Praeparo today launched the Beta of Coast Radar, see beta.coastradar.com Coast Radar was faced with a problem that many other websites are also struggling with. The whole idea that visitors are using different sized devices and expect a tailored experience. At first we worked on a main website, mobile website and iphone application but this just became too expensive and complicated to keep in sync. After listening to what the users were saying we decided on a completely new version of the...
Read MoreTourism and Search Engines
In recent years people are using the search engines to find information with the intention to purchase. Thus, if they can’t find you then they won’t book with you! This is especially the case within Travel and Tourism sectors as more and more people look to make up there own holiday packages by booking flights independently to accommodation. This means if you are an accommodation provider you need an engaging website, with detailed text and pictures. The visitor needs to totally...
Read MoreIs Your Data Safe?
Have you lost a laptop or lost files due to disk failure or do you know someone that has? We would hazard a guess that most people would answer yes to the above. But, would also say they don’t actively back-up ALL business PC’s. Yes, you may have an external drive plugged into the back of a PC but how often do you remember to copy files to it, also if a power surge on your premises takes out your PC disk will your external hard drive be safe? The cost of recovering data from a...
Read MoreUnderstanding your visitors
To successfully market your website you need to understand your visitors, have pages relevant to them and market based on search terms for each type. You really have three categories of visitors. Contact – visitors coming to your website to get contact details or directions. These could well be existing customers looking to get in touch. Action – visitors that know what they want and are intent on purchasing. These could be people knowing they want to stay in your location and are...
Read MoreGoogle Analytics Realtime
Currently Google Analytics does a great job of giving you all the details of what has already happened on your website. It now is about to tell you what is happening in real time so you can see whom is engaging with you. This feature will be a great for marketing as it can tell you when people start to engage and when they start to drop off. For example, you want to offer some discounts for stays this weekend. You can tweet and facebook the offer along with a tracked URL, this will then allow...
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