Is Your Data Safe?
Have you lost a laptop or lost files due to disk failure or do you know someone that has? We would hazard a guess that most people would answer yes to the above. But, would also say they don’t actively back-up ALL business PC’s. Yes, you may have an external drive plugged into the back of a PC but how often do you remember to copy files to it, also if a power surge on your premises takes out your PC disk will your external hard drive be safe? The cost of recovering data from a...
Read MoreUnderstanding your visitors
To successfully market your website you need to understand your visitors, have pages relevant to them and market based on search terms for each type. You really have three categories of visitors. Contact – visitors coming to your website to get contact details or directions. These could well be existing customers looking to get in touch. Action – visitors that know what they want and are intent on purchasing. These could be people knowing they want to stay in your location and are...
Read MoreGoogle Analytics Realtime
Currently Google Analytics does a great job of giving you all the details of what has already happened on your website. It now is about to tell you what is happening in real time so you can see whom is engaging with you. This feature will be a great for marketing as it can tell you when people start to engage and when they start to drop off. For example, you want to offer some discounts for stays this weekend. You can tweet and facebook the offer along with a tracked URL, this will then allow...
Read MoreCoast Radar mobile site launched
Coast Radar had previously invested a lot of time and money into developing an iphone application but then faced with having to cope with Androids, the ever changing apple products (iPad,..) and the standard mobile browsers it was decided better to invest in a single mobile website suitable for all. The Coast Radar mobile website version 1 has been launched today and can be seen at www.coastradar.mobi The site works by discovering the current position and then displaying listings based on this...
Read MoreOnline shops needs a mobile shop
Over the Christmas period I must have used my iPhone to research a large proportion of my purchases. Although I may have purchased most on my home PC my shopping decisions were made whilst traveling into and back from work. Last year was over hyped on being the year for the mobile web but Praeparo strongly believes 2011 is the year. The reasons for this is the adoption of smart phones and tablets like the iPad. When I look around my packed commuter train I see a large proportion using such...
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