Google Analytics Realtime
Currently Google Analytics does a great job of giving you all the details of what has already happened on your website. It now is about to tell you what is happening in real time so you can see whom is engaging with you. This feature will be a great for marketing as it can tell you when people start to engage and when they start to drop off. For example, you want to offer some discounts for stays this weekend. You can tweet and facebook the offer along with a tracked URL, this will then allow...
Read MoreThe site overlay in Google Analytics
One of the first tasks with a new website or new pages is to study, study and study the site overlay within Google Analytics. This is a very useful tool to tell you what people click on to move around the site. To any site designer or developer you get so involved in what you are doing it sometimes becomes hard to stay focused on the end game. This means when you go live it is very important to verify your plans and see what people click on. A recent website we created had a number of large...
Read MoreOrganic Search vs PPC
Should you invest in Pay Per Click (PPC) or organic Search Engine Optimisation (SEO)? This is a very big question and to a lot organisations the answer will be both but all too often the wrong decision or balance is made between the two. We will try and discuss this topic by looking at an example. One of our customers had a large online marketing budget and they purely allocated this to PPC which did bring in good results. When we were asked to evaluate the website we discovered a whole lost...
Read MoreGoogle analytics
Google Analytics is an easy to use web analytics tool with minimal IT overhead to worry about. The web based user interface allows you to quickly get to the information you need to see to make informed decisions. Getting Google Analytics working on your website is the first thing in any digital marketing strategy. To get started, simply open an account with Google and get your web design team to insert a few lines of JavaScript code on all your pages. Once it is installed and gathering data it...
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