Tourism and Search Engines
In recent years people are using the search engines to find information with the intention to purchase. Thus, if they can’t find you then they won’t book with you! This is especially the case within Travel and Tourism sectors as more and more people look to make up there own holiday packages by booking flights independently to accommodation. This means if you are an accommodation provider you need an engaging website, with detailed text and pictures. The visitor needs to totally...
Read MoreUnderstanding your visitors
To successfully market your website you need to understand your visitors, have pages relevant to them and market based on search terms for each type. You really have three categories of visitors. Contact – visitors coming to your website to get contact details or directions. These could well be existing customers looking to get in touch. Action – visitors that know what they want and are intent on purchasing. These could be people knowing they want to stay in your location and are...
Read MoreSmall websites can compete with the big brands
Small businesses with small websites don’t need to be scared of the big brands. It is possible using a very focused internet marketing and search engine optimisation (SEO) strategy with a small budget to compete and often win against the big companies. It is not all about money but about targeting the available budget at the best areas to get a return on investment. We have worked with a number of smaller companies and managed to get quality traffic that make purchases. It is not about...
Read MoreAre you ready?
Is your website and your Internet marketing campaign ready to get the Christmas sales. I know it is only October but people are starting to plan and get ready for Christmas. You need to be putting the final elements to your Christmas internet marketing plan now in order to make the most of the high volume Xmas purchasing. In a lot of cases this is: - a small content change to focus on Christmas, - a blog entry or article seeding present ideas, - a new focused adwords campaign, - or to just...
Read MoreWhat is affiliate marketing?
What is Affiliate Marketing? Affiliate marketing is a business model in which you get paid for helping others earn profits. This is done by marketing their product or service and receiving commission for each sale that happens through your efforts. You will see lots of reports of people earning millions and millions of dollars each year. Although, you have a few that do earn this type of money, it is hard work. Remember you don’t get money for nothing! Affiliate marketing can be...
Read MoreHow to get to page one?
So you know you need to be on page one of any search engine results pages (SERPS) but how is this achieved? Even when you get to page one the number of visitors increase with each position you move up. So first of all our internet marketing plan should be to get to page one and then we can tune to start moving up page one. Any website strategy should include the steps: STRATEGY | PLAN | BUILD | TRAFFIC STRATEGY You can’t achieve anything without knowing what your end goal is. Too often we...
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The Internet Marketing Agency and SEO Company specialising in the Travel Industry that creates unique campaigns to your unique goals measured by your unique needs.
