Unnatural links
Today more than ever Search Engine Optimisation is about a natural internet marketing plan and NOT purely about link building. Have you recently received or know somebody who has received an email like this? Google Webmaster Tools notice of detected unnatural links to http://www.yourwebsite.com Dear site owner or webmaster of http://www.yourwebsite.com/, We’ve detected that some of your site’s pages may be using techniques that are outside Google’s Webmaster Guidelines. Specifically, look...
Read MoreAre you getting value for money on your digital marketing?
It does not matter what amount you are spending but when did you last ask yourself if you are getting value for money on your digital marketing campaigns. At Praeparo we believe we can save you money in the long term. All too often small businesses are either not marketing at all or putting effort into the wrong areas first. For many small businesses getting your own website into order will be sufficient and it is not worth doing anything else until you have done this. We guess you have asked...
Read MoreIs your UK tourism website ready
I have just spent some time looking at a whole load of statistics from VisitEngland and the Great Britain Tourism Survey (GBTS) 2011. They clearly show that the England receives a massive spend in the travel and tourism sector: £8.3bn is the amount spent on domestic holidays in England between Jan and Sept 2011. £225 is the average amount spent per overnight holiday trip in England between Jan and Sept 2011. A number of surveys predict that as money gets tight more domestic holidays will be...
Read MoreTourism and Search Engines
In recent years people are using the search engines to find information with the intention to purchase. Thus, if they can’t find you then they won’t book with you! This is especially the case within Travel and Tourism sectors as more and more people look to make up there own holiday packages by booking flights independently to accommodation. This means if you are an accommodation provider you need an engaging website, with detailed text and pictures. The visitor needs to totally...
Read MoreUnderstanding your visitors
To successfully market your website you need to understand your visitors, have pages relevant to them and market based on search terms for each type. You really have three categories of visitors. Contact – visitors coming to your website to get contact details or directions. These could well be existing customers looking to get in touch. Action – visitors that know what they want and are intent on purchasing. These could be people knowing they want to stay in your location and are...
Read MoreSmall websites can compete with the big brands
Small businesses with small websites don’t need to be scared of the big brands. It is possible using a very focused internet marketing and search engine optimisation (SEO) strategy with a small budget to compete and often win against the big companies. It is not all about money but about targeting the available budget at the best areas to get a return on investment. We have worked with a number of smaller companies and managed to get quality traffic that make purchases. It is not about...
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The Internet Marketing Agency and SEO Company specialising in the Travel Industry that creates unique campaigns to your unique goals measured by your unique needs.
