SWOT Analysis
The SWOT analysis framework is a key tool to use when creating your marketing strategy. The outcomes of any analysis should be considered in the marketing plan but will also impact other aspects of the business. The key aspect in any marketing strategy is to fully understand where you stand with respect to your competitors. For this, we use a SWOT analysis to identify your Strengths, Weaknesses, Opportunities and Threats. A SWOT analysis allows you to look at your environment from within and...
Read MoreVerify your internet marketing strategy
We are now heading to the new year and to many businesses another challenging year ahead, now is the best time to review internet marketing and website strategy. Praeparo are offering a 50% reduction on our strategy workshop was £995 now £495. For this you get an expert on site for a day to discuss your website and internet marketing strategy and help you validate the current plan and discuss improvements and way forwards. This is not a formal report generation meeting but a real person...
Read MoreCan we learn from reality TV?
I have been thinking recently about how reality TV is so successful and if this can be mapped to viral marketing. If you think about reality TV programmes it is all about the programme makers seeding enough information to gain momentum outside of the programme. Each programme wants people to spend the week promoting an act or contestant on the programmes behalf and even better if they then say bad things about the competition. So when looking at marketing we want to seed just enough about our...
Read MoreOrganic Search vs PPC
Should you invest in Pay Per Click (PPC) or organic Search Engine Optimisation (SEO)? This is a very big question and to a lot organisations the answer will be both but all too often the wrong decision or balance is made between the two. We will try and discuss this topic by looking at an example. One of our customers had a large online marketing budget and they purely allocated this to PPC which did bring in good results. When we were asked to evaluate the website we discovered a whole lost...
Read MoreDoes your business look serious?
Does your website get the visitors but closure rate on sales is disappointing? Often this is because any new visitor will want to gain confidence that the organisation behind the website is real and not too risky to do business with. In the offline world you automatically evaluate a company based on physical details like premises, staff politeness, packaging etc. Website visitors need to do the same but they don’t have the physical aspects at hand. Some of the items they look for and thus...
Read MoreOnline Value Proposition
The Online Value Proposition (OVP) is a single statement that describes your uniqueness within your online presence. Too often we see organsiations just try and pick up existing business values and place them on the internet. This results in a lack of focus as to what the internet actually means to the business. The internet offers most businesses extra oportunities but at the same face stiffer competition challenges as information is all too readily available. If you imagine opening a shop on...
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