Do Your Customers Forget About You?
When someone contacts you through your website the chance of a sale goes down the longer you delay a response. If you then sell to a global audience how do you handle time zones etc. Even if you respond quickly do you follow up with yet further information? If you are like most small to medium website owners and part time internet marketers, you don’t typically follow up fast enough. When you don’t follow that initial message with additional information later on, you let a valuable...
Read MoreSplit Testing
At Praeparo we believe in split testing all our ads in our Pay Per Click (PPC) campaigns. So what do we mean by split testing? For every keyword targeted we will create two ads with slightly different content. These are then monitored daily by our marketing professionals and we will identify a winner. A winner is where we get the best click rate that converts to a buyer, we have to get the click that converts as this tells us the content of the landing page (product or service) is what the...
Read MoreHow to beat the opposition with PPC
You MUST, MUST, MUST understand your customers’ search behaviour. Imagine being in the customers’ position and understand the dialogue they have with the internet. You have two types of customer, the first are looking to buy a specific product whilst the others are researching or looking for a problem to solve. You aim is to understand what problem they’re trying to solve by anticipating the keywords and phrases they will enter into the search engines. Once understood you can...
Read MorePage Rank is not everything
Get your own house in order before concentrating on Google Page Rank. Too often website owners believe Page Rank is SEO. Well it is not, with over 200 factors that Google uses Page Rank is only one. Praeparo believes you need to get your own website in order first! Make sure your URL, page title & description, content headers and actual content should all be good and be targetted at what the user wants and expects on the topic concerned. Once content on an individual page is good then make...
Read MoreDo you need an SEO Expert?
As a UK SEO company we are bound to say YES, but the answer is actually a yes and no as you need to manage your internet marketing campaign. Any internet marketing campaign needs to be a partnership between the website designer, website developer, seo expert and business owner. This partnership must have clear boundaries and responsibilities and most important of all needs to be managed by the business owner. The first step is to recruit and SEO expert this can be by taking on a full time...
Read MoreIs your keyword optimisation not working
If you have a web page that has a primary keyword phrase of say “Beach Guide” and you take away all occurrences of this text will it still have a focus for this phrase. If not then you should sort out your content so that other words related to the main keywords are used. Some people refer to this as over optimization of a single keyword or too great a keyword density when the page does not contain other relevant terms. In using our website analysis you can see the market focus for...
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The Internet Marketing Agency and SEO Company specialising in the Travel Industry that creates unique campaigns to your unique goals measured by your unique needs.
