Archive for the ‘SEO’ Category:

Do Your Customers Forget About You?

When someone contacts you through your website the chance of a sale goes down the longer you delay a response. If you then sell to a global audience how do ...

Split Testing

At Praeparo we believe in split testing all our ads in our Pay Per Click (PPC) campaigns. So what do we mean by split testing?

How to beat the opposition with PPC

You MUST, MUST, MUST understand your customers’ search behaviour. Imagine being in the customers’ position and understand the dialogue they have with the internet. You have two types of customer, ...

Page Rank is not everything

Get your own house in order before concentrating on Google Page Rank. Too often website owners believe Page Rank is SEO. Well it is not, with over 200 factors that ...

Do you need an SEO Expert?

As a UK SEO company we are bound to say YES, but the answer is actually a yes and no as you need to manage your internet marketing campaign.

Is your keyword optimisation not working

Too often not enough thought is put into correctly optimised websites and good content. You will never get a return on investment when optimising a bad site!
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