Are Google visitors results down?
Last week Google release their latest update known as Penguin. This release was really about website owners or there SEO companies Over Optimising! So what is over optimising? Over Optimising, also known as webspam, is where a website owner tries too hard to get a website page to the top of Google results to the cost of the visitor. Sometimes when you look at a website page it looks confusing and seems to repeat, this basically indicates the page has been written to keyword stuff to help...
Read MoreAre you getting value for money on your digital marketing?
It does not matter what amount you are spending but when did you last ask yourself if you are getting value for money on your digital marketing campaigns. At Praeparo we believe we can save you money in the long term. All too often small businesses are either not marketing at all or putting effort into the wrong areas first. For many small businesses getting your own website into order will be sufficient and it is not worth doing anything else until you have done this. We guess you have asked...
Read MoreIs your UK tourism website ready
I have just spent some time looking at a whole load of statistics from VisitEngland and the Great Britain Tourism Survey (GBTS) 2011. They clearly show that the England receives a massive spend in the travel and tourism sector: £8.3bn is the amount spent on domestic holidays in England between Jan and Sept 2011. £225 is the average amount spent per overnight holiday trip in England between Jan and Sept 2011. A number of surveys predict that as money gets tight more domestic holidays will be...
Read MoreDo Your Customers Forget About You?
When someone contacts you through your website the chance of a sale goes down the longer you delay a response. If you then sell to a global audience how do you handle time zones etc. Even if you respond quickly do you follow up with yet further information? If you are like most small to medium website owners and part time internet marketers, you don’t typically follow up fast enough. When you don’t follow that initial message with additional information later on, you let a valuable...
Read MoreSplit Testing
At Praeparo we believe in split testing all our ads in our Pay Per Click (PPC) campaigns. So what do we mean by split testing? For every keyword targeted we will create two ads with slightly different content. These are then monitored daily by our marketing professionals and we will identify a winner. A winner is where we get the best click rate that converts to a buyer, we have to get the click that converts as this tells us the content of the landing page (product or service) is what the...
Read MoreHow to beat the opposition with PPC
You MUST, MUST, MUST understand your customers’ search behaviour. Imagine being in the customers’ position and understand the dialogue they have with the internet. You have two types of customer, the first are looking to buy a specific product whilst the others are researching or looking for a problem to solve. You aim is to understand what problem they’re trying to solve by anticipating the keywords and phrases they will enter into the search engines. Once understood you can...
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