Site speed now a Google ranking factor
Google have finally announced site speed has been added as a factor to overall search engine ranking – google webmasters article Praeparo thinks this is a good idea as we all should be creating a good user experience. Page load time is critical in a user experience as if we can’t convince the user the site is good in a few seconds they will just bounce. The only area of concern is that some sites to create a good user experience are rich in content that slows the page down. This is...
Read MoreMarketing Optimised Websites
In any SEO campaign we can get significant gains by getting the website optimised. By optimised we are not talking about a technical web developer just adding some keywords into the address bar URL or some relevant keyword titles, descriptions based on the page content. We are talking about applying marketing principles to each page. Praeparo believes SEO is about actually attaining marketing goals. These goals are not just about traffic but more linked to conversions. So how do we get a...
Read MoreVerify your internet marketing strategy
We are now heading to the new year and to many businesses another challenging year ahead, now is the best time to review internet marketing and website strategy. Praeparo are offering a 50% reduction on our strategy workshop was £995 now £495. For this you get an expert on site for a day to discuss your website and internet marketing strategy and help you validate the current plan and discuss improvements and way forwards. This is not a formal report generation meeting but a real person...
Read MoreThe site overlay in Google Analytics
One of the first tasks with a new website or new pages is to study, study and study the site overlay within Google Analytics. This is a very useful tool to tell you what people click on to move around the site. To any site designer or developer you get so involved in what you are doing it sometimes becomes hard to stay focused on the end game. This means when you go live it is very important to verify your plans and see what people click on. A recent website we created had a number of large...
Read MoreOrganic Search vs PPC
Should you invest in Pay Per Click (PPC) or organic Search Engine Optimisation (SEO)? This is a very big question and to a lot organisations the answer will be both but all too often the wrong decision or balance is made between the two. We will try and discuss this topic by looking at an example. One of our customers had a large online marketing budget and they purely allocated this to PPC which did bring in good results. When we were asked to evaluate the website we discovered a whole lost...
Read MoreOnline Value Proposition
The Online Value Proposition (OVP) is a single statement that describes your uniqueness within your online presence. Too often we see organsiations just try and pick up existing business values and place them on the internet. This results in a lack of focus as to what the internet actually means to the business. The internet offers most businesses extra oportunities but at the same face stiffer competition challenges as information is all too readily available. If you imagine opening a shop on...
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