The site overlay in Google Analytics
One of the first tasks with a new website or new pages is to study, study and study the site overlay within Google Analytics. This is a very useful tool to tell you what people click on to move around the site. To any site designer or developer you get so involved in what you are doing it sometimes becomes hard to stay focused on the end game. This means when you go live it is very important to verify your plans and see what people click on. A recent website we created had a number of large...
Read MoreOrganic Search vs PPC
Should you invest in Pay Per Click (PPC) or organic Search Engine Optimisation (SEO)? This is a very big question and to a lot organisations the answer will be both but all too often the wrong decision or balance is made between the two. We will try and discuss this topic by looking at an example. One of our customers had a large online marketing budget and they purely allocated this to PPC which did bring in good results. When we were asked to evaluate the website we discovered a whole lost...
Read MoreOnline Value Proposition
The Online Value Proposition (OVP) is a single statement that describes your uniqueness within your online presence. Too often we see organsiations just try and pick up existing business values and place them on the internet. This results in a lack of focus as to what the internet actually means to the business. The internet offers most businesses extra oportunities but at the same face stiffer competition challenges as information is all too readily available. If you imagine opening a shop on...
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