When did you last update your website?
Website design and technology has moved on a lot in the last 12 months. This means if you don’t have a plan to keep your website updated then it may well be starting to look tired and also just not work for the mobile visitor. With the big upsurge in the use of mobile devices to browse and make purchases it is essential for any business to offer a good user experience to these devices. It is NOT sufficient to just show a website that has been designed for a large desktop or laptop screen...
Read MoreIs your UK tourism website ready
I have just spent some time looking at a whole load of statistics from VisitEngland and the Great Britain Tourism Survey (GBTS) 2011. They clearly show that the England receives a massive spend in the travel and tourism sector: £8.3bn is the amount spent on domestic holidays in England between Jan and Sept 2011. £225 is the average amount spent per overnight holiday trip in England between Jan and Sept 2011. A number of surveys predict that as money gets tight more domestic holidays will be...
Read MoreCoast Radar goes responsive
Praeparo today launched the Beta of Coast Radar, see beta.coastradar.com Coast Radar was faced with a problem that many other websites are also struggling with. The whole idea that visitors are using different sized devices and expect a tailored experience. At first we worked on a main website, mobile website and iphone application but this just became too expensive and complicated to keep in sync. After listening to what the users were saying we decided on a completely new version of the...
Read MoreOnline shops needs a mobile shop
Over the Christmas period I must have used my iPhone to research a large proportion of my purchases. Although I may have purchased most on my home PC my shopping decisions were made whilst traveling into and back from work. Last year was over hyped on being the year for the mobile web but Praeparo strongly believes 2011 is the year. The reasons for this is the adoption of smart phones and tablets like the iPad. When I look around my packed commuter train I see a large proportion using such...
Read MoreYou must have a mobile website
If you don’t have a website optimized for mobile devices then you are missing out. In the last 12 months mobile devices have become the norm and now more people spend time researching using mobile devices. They now expect websites to be optimized for such devices. This means if you designed your website 12-18 months ago you need to be thinking if it fits this model. At Praeparo we point a lot of our customers towards WordPress nowadays for a number of reasons: 1) It is easy to keep up...
Read MoreSite speed now a Google ranking factor
Google have finally announced site speed has been added as a factor to overall search engine ranking – google webmasters article Praeparo thinks this is a good idea as we all should be creating a good user experience. Page load time is critical in a user experience as if we can’t convince the user the site is good in a few seconds they will just bounce. The only area of concern is that some sites to create a good user experience are rich in content that slows the page down. This is...
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