Coast Radar goes responsive
Praeparo today launched the Beta of Coast Radar, see beta.coastradar.com Coast Radar was faced with a problem that many other websites are also struggling with. The whole idea that visitors are using different sized devices and expect a tailored experience. At first we worked on a main website, mobile website and iphone application but this just became too expensive and complicated to keep in sync. After listening to what the users were saying we decided on a completely new version of the...
Read MoreOnline shops needs a mobile shop
Over the Christmas period I must have used my iPhone to research a large proportion of my purchases. Although I may have purchased most on my home PC my shopping decisions were made whilst traveling into and back from work. Last year was over hyped on being the year for the mobile web but Praeparo strongly believes 2011 is the year. The reasons for this is the adoption of smart phones and tablets like the iPad. When I look around my packed commuter train I see a large proportion using such...
Read MoreYou must have a mobile website
If you don’t have a website optimized for mobile devices then you are missing out. In the last 12 months mobile devices have become the norm and now more people spend time researching using mobile devices. They now expect websites to be optimized for such devices. This means if you designed your website 12-18 months ago you need to be thinking if it fits this model. At Praeparo we point a lot of our customers towards WordPress nowadays for a number of reasons: 1) It is easy to keep up...
Read MoreSite speed now a Google ranking factor
Google have finally announced site speed has been added as a factor to overall search engine ranking – google webmasters article Praeparo thinks this is a good idea as we all should be creating a good user experience. Page load time is critical in a user experience as if we can’t convince the user the site is good in a few seconds they will just bounce. The only area of concern is that some sites to create a good user experience are rich in content that slows the page down. This is...
Read MoreURL address mistakes
More and more business owners are opting for Content Management Systems or eCommerce products. One of the big resulting problems we see more and more is an inadequate URL structure. All too often the URL shown in the address bar has raw parameters, for example www.mydomain.com?prodid=123&opt=2 This technically works but loses you points in the search engine optimisation game. Thus, it is much better to have a human understandable URL, for example www.mydomain.com/menswear/jumpers However,...
Read MoreMarketing Optimised Websites
In any SEO campaign we can get significant gains by getting the website optimised. By optimised we are not talking about a technical web developer just adding some keywords into the address bar URL or some relevant keyword titles, descriptions based on the page content. We are talking about applying marketing principles to each page. Praeparo believes SEO is about actually attaining marketing goals. These goals are not just about traffic but more linked to conversions. So how do we get a...
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