Internet Marketing

Internet Marketing is the essential piece that actually determines the strategy of how you will optimise and advertise on the Internet. The first step is planning that will determine what is appropriate. Regardless of the budget size, get the strategy and planning wrong and all the technology in the world won’t solve your problems.

You as a website owner need an internet strategy that forms a part of your overall marketing strategy, it works alongside traditional marketing techniques. The Internet is changing and new opportunities outside of traditional search engines like social media provide options for some businesses. Internet marketing is the process of combining a variety of methods to insure that your website is successful. These methods will include research for your business, competitor analysis, articles, news, newsletters and audience analysis to name a few.

If you thought search engine marketing can be done by spending £29.99 on auto-submission software, you are a long way from reality. Search engines are constantly changing ranking algorithms and it has been seen that websites drop rankings over night. As things keep changing, you need a strategy and plan that works with and adopts change rather than works against it. Our marketeers can analyze your current business plan linked in with your existing marketing strategies to create a customized solution and roadmap that best fits your businesses goals and objectives. At a high level our planning process takes 4 steps:

• Business Profile: Detailed questions about your business plans, product/service line, present advertising (traditional and digital), who your customers are, competitors and online history. This will identify your needs and goals.
• Identify Scope: Any strategy is a roadmap. Opportunities are identified and prioritised based on your goals/needs in e-commerce, lead generation, branding, product launches, etc.
• Competitive Analysis: Identify your competitors, what products and services they offer, and how aggressive they are in digital marketing. Also look to how you can stay one step ahead of them.
• Strategic Roadmap: Based on the above 3 steps, develop a strategic roadmap, to be implemented over a 1, 3, 6 and 12-month terms. We specify stages as a review needs to be completed after each stage to make any necessary adjustments.