Marketing Strategy

Marketing strategy is a method of focusing often limited resources on a course of action which leads to set goals. Where a business has a large investment in the internet, the internet marketing strategy must be incorporated into the overall marketing strategy. Any marketing strategy combines product/service development, promotion, distribution, pricing, customer relationship management and other elements; to identify the business’s marketing goals, explaining how they will be achieved within a stated timeframe.

Two aspects we believe every business whatever the size MUST have is a Business Plan and associated Marketing Strategy. Unfortunately, a lot of small businesses don’t have these and often believe they restrict the day-to-day running. The simple reply to this is, they don’t restrict anything and are an essential tool. At Praeparo we believe they don’t have to be an overhead but should be appropriate to the size of your business.

A good marketing strategy feeding into web design and development from the start will save money in search engine optimisation later down the line.

The business plan lays down the aims, targets and direction of the business and the marketing strategy provides the execution framework.

Praeparo works with you to understand your business plans and create a marketing strategy.

Typical questions we will ask and explore are:

What are your business goals?
Who are your existing customers?
Who are the potential customers?
How to communicate with your customers?
How good is your customer service?
How good is your customer retention and loyalty?
How to improve brand, services and loyalty?
Product/service pricing?
Product/service promotion?

The answers to the above questions will help formulate a marketing strategy but in all cases Praeparo believe the strategy is not fixed in stone. All areas of the business change and you should set a structure and plan that works with change and does not ignore it.

Use our contact us form or give us a call on 01296 320005 for a no obligation conversation.

Some tools we recommend and use with our clients are Business Plan Pro and Marketing Plan Pro.