Social Media and Networking

Do your customers use social media and networking websites?

The success of social networks marks a shift in how people are using the Internet. Users have evolved from just information collection and comparison to creating and participating in social spaces with other individuals. Social media and networking sites roughly fall into two groups. The first are social bookmarking sites like del.icio.us, Digg and StumbleUpon; the second group are the social networks that all have a slightly different focus, for example Facebook for a personal touch and LinkedIn for business networks.

Remember your main goal of search engine marketing is to drive more traffic to your business website and achieve your marketing goals. Social networking can help in two ways:

1. Everytime someone talks about you this provides valuable references to your business and website.
2. Build brand recognition through word of mouth. It is well known that we decide what is good for us based on other people’s experiences and decisions.

You need to come up with content that’s going to appeal to the community or communities you are targeting. Some of the different types of content that may work include:

• Fresh company or product news
• Guides / tutorials / best practices
• Interesting stories with a personal tact
• Pictures and videos

Social media marketing is an excellent method to build long term organic traffic and search engine rankings. It cannot be achieved overnight and like many aspects of your overall marketing strategy is designed as a long-term campaign working alongside other marketing aspects.

Our marketeers can assist you in getting social networks engaged in your brand, products and services.