ON-SITE SEO

Any website needs to be designed and developed with Search Engine Optimisation (SEO) and Internet Marketing objectives in mind, but at the same time must meet your site visitor expectations. There is no point in getting visitors but they just leave straight away, you need to be honest in what you say.

On-site SEO is all about making adjustments to the website to support the SEO strategy.

Some of the actions in this phase are:

• Verify overall site architecture.
• Verify website speed.
• Ensure analytics are set-up to enable us to measure site usage.
• Verify the website has no coding (HTML) or style (CSS) errors.
• Verify the website meets accessibility standards.
• Verify the website gives a professional and trustworthy impression.
• For each keyword phrase select a single page to target against:
• Adjust the page content, be careful as the page needs to be for your site visitors and not just the search engines.
• Adjust meta information.
• Internal links to the page should have anchor text of the phrase.
• If possible the page should be named with the phrase.
• …