Web Analytics

Web analytics is the collection, analysis and reporting of internet data for purposes of understanding and optimising web sites.

A big mistake is where businesses just use web analytics to measuring website traffic. There are two categories of web analytics; off-site and on-site web analytics, these tie in very well to the two aspects of SEO being on-site and off-site optimisation.

Off-site web analytics is often missed and includes the measurement and analysis of the market, competitors and social trends. These include the website’s market and potential audience, trends, and the chatter that is happening. This is not about your own website but the internet as a whole.

On-site web analytics measure a visitor’s journey once on your website. This gives you insight into how your web site is being used. Capturing everything from how customers found your site, behave once on your site, entry and exit points, content management, e-commerce performance and much more.

Web analytics provide the key in understanding and interpreting your website and how you can maximise its’ potential. This information is used to optimise your marketing activity and help generate a return on your website investment. One of the successes of web analytics, the amount of information gathered, can also be a major stumbling block. This information can lead to confusion, which is where our Analytics Service can help.

Praeparo can help you link the analytics gathered to your Internet Marketing Strategy.  We will measure and report on how your site is performing against a range of goals and recommending actions to increasing your overall efficiency.