Link Building

The basic concept of link building is to get as many relevant websites in your target space to like your content and thus link to the website. Praeparo does not believe in link exchanges, purchasing links or large quantity of links but we take a strategic view. Link building is an important part of the off-site search engine optimisation (SEO) process. If done correctly it is an effective way to get more traffic and thus, more revenue. If done incorrectly it could do the opposite.

Some key elements to consider.

• Internal linking and not only external links.
• Identify your website visitors.
• Have content that people like and find useful.
• Make your content SEO friendly but don’t forget real visitors.
• Contribute to other resources so people see that you know what you are talking about.
• Social media sites have large audiences.
• Deep linking. Link relevant pages and not just your homepage.
• Don’t forget traditional marketing techniques. A link does not have to be clickable.