SEO – Search Engine Optimisation

Everyone business wants more visibility on the Internet. This visibility means more site visits, site visits mean exposure, this in turn offers the opportunity of increased sales. It not only makes business sense but is essential to be at the top of the search results.

The main idea of website promotion is to prove that the content on offer is valuable and more relevant than your competitors. This relevance is the most important factor.

Unless you have a very niche product or brand a top search engine position rarely happens by chance. You can also guarantee a significant proportion of your competitors are investing in search marketing. Search marketing encompasses both on page factors such as text and tags as well as off page factors like inbound links and authority.

Too often businesses spend money on a nice website but then complain that it is not effective. One of the most cost effective methods to make your website more visible is with ethical organic search engine optimization (SEO) services.

Search Engine Optimization (SEO) includes both on-page and off-page optimization strategies to improve quality website traffic from search engines, conversion of those visitors into buyers or customers and to improve a website’s position in Search Engine Results Pages (SERPs). Also called Natural Search Optimization or internet marketing, the process can include:

• Keyword Research
• Link Building
• Viral Marketing Campaigns
• Social Media Marketing
• Internet Advertising
• Keyword Density Improvements
• Copywriting
• Landing Page Development
• Information and Page Architecture Improvements

This is not a one-off activity and needs to be a planned process which continually evaluates and reviews decisions and assumptions made. It must be based on the underlying principle that things do change frequently.

The focus of the Praeparo SEO method is to work with website businesses to understand and achieve the business objectives of their sites on the internet. We will partner with you to create an internet marketing campaign that works towards driving organic search engine results to pages on your website and will manage the campaign through:

• Analytics to measure the campaigns successes.
• Content adjustments.
• Solving technical issues that may reduce the effectiveness of search engines.
• Reporting on a monthly basis to show improvements

Our SEO Method

At Praeparo we have a 5 stage SEO method to ensure your website achieves a top ranking in all major search engines. This works on a principle of a continuous feedback loop where we research, measure, analyse, improve, review and then back to research.

Research

Keyword research is the backbone of our SEO method and is the most time intensive portion of our strategy. There are often many meetings with the client during this time as this must be linked to the website, business brand and ambitions. Our approach regardless of budget size is strategy, get this wrong and all the technology and techniques in the world won’t get you on the first page of results.

Measure

Gather all of the important metrics of your website.

• How many unique visitors?
• How many conversions?
• Where are those visitors and conversions coming from?
• What keywords and phrases are used?
• What do visitors do on your website?
• What pages do visitors leave from?
• …….

Analyze

Analyze the site as a whole and each individual page to determine the best course of action and the work that needs to be completed in order to improve your position in search engine results pages (SERP).

• Is the code standards-compliant?
• Is the meta data appropriate for each page?
• Do all images have Alt text?
• Are there custom 404 (error) pages?
• Keyword-rich content for each page that targets one or two keywords per page
• Identify technical issues
• Create keyword-driven headlines for each page
• …….

Improve

Your website is modified relating to the research and analysis already completed. All these changes will be implemented in small increments so the impact of changes can be measured and reviewed.

Review

All marketing campaigns are supported by a monthly report enabling clients to monitor progress against objectives. We strongly believe that you will need to adjust campaigns at key points to take into account an ever changing environment.