What should I do?
Praeparo are based on the Herts and Bucks border near Aylesbury. If you are local and have a problem with your website or just don’t know what to do to get more website visitors then why not arrange a FREE, no obligation visit. We will sit down with you in front of your website and generally walk through it and answer any of your concerns. So if your business is local in towns like Hemel Hempstead, Berkhamsted, Tring, Aylesbury, Chesham, Amersham, St. Albans, Watford, Wendover or even ...
Read MoreTop UK Resources to Help Your Write a Business Plan
Top 10 UK Resources to Help Your Write a Winning Business Plan Writing a business plan is one of the most important things an entrepreneur must do when starting a new business. However, writing a compelling business plan is easier said than done, particularly when time can be so precious. This article outlines the key resources available to UK entrepreneurs when preparing a business plan. Use them for assistance with the writing of the plan, as well as for understanding the implications of...
Read More5 reasons you need a business plan
Five Reasons you Need a Business Plan When I am asked to explain why business planning is so important, my first inclination is to quote Lewis Carroll. In Alice’s Adventures in Wonderland, Alice comes to a fork in the road and asks: “Would you tell me, please, which way I ought to go from here?” “That depends a good deal on where you want to get to,” said the Cat. “I don’t much care where–” said Alice. “Then it doesn’t matter...
Read MoreOrganic Search vs PPC
Should you invest in Pay Per Click (PPC) or organic Search Engine Optimisation (SEO)? This is a very big question and to a lot organisations the answer will be both but all too often the wrong decision or balance is made between the two. We will try and discuss this topic by looking at an example. One of our customers had a large online marketing budget and they purely allocated this to PPC which did bring in good results. When we were asked to evaluate the website we discovered a whole lost...
Read MoreBudgets: Marketing vs. Website design
A website launch must be treated the same way a company treats a new product launch. If you speak to a product manufacturing company or a computer software company and mention you were launching something with no marketing plan they would call you crazy. It is very rare that an online business can sustain itself just from search engine traffic alone and the investment on search engine marketing should just be one part of your overall marketing costs. A lot of organisations will allocate 4-5...
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The Internet Marketing Agency and SEO Company specialising in the Travel Industry that creates unique campaigns to your unique goals measured by your unique needs.
