Are you getting value for money on your digital marketing?
It does not matter what amount you are spending but when did you last ask yourself if you are getting value for money on your digital marketing campaigns. At Praeparo we believe we can save you money in the long term. All too often small businesses are either not marketing at all or putting effort into the wrong areas first. For many small businesses getting your own website into order will be sufficient and it is not worth doing anything else until you have done this. We guess you have asked...
Read MoreIs your UK tourism website ready
I have just spent some time looking at a whole load of statistics from VisitEngland and the Great Britain Tourism Survey (GBTS) 2011. They clearly show that the England receives a massive spend in the travel and tourism sector: £8.3bn is the amount spent on domestic holidays in England between Jan and Sept 2011. £225 is the average amount spent per overnight holiday trip in England between Jan and Sept 2011. A number of surveys predict that as money gets tight more domestic holidays will be...
Read MoreTop UK Resources to Help Your Write a Business Plan
Top 10 UK Resources to Help Your Write a Winning Business Plan Writing a business plan is one of the most important things an entrepreneur must do when starting a new business. However, writing a compelling business plan is easier said than done, particularly when time can be so precious. This article outlines the key resources available to UK entrepreneurs when preparing a business plan. Use them for assistance with the writing of the plan, as well as for understanding the implications of...
Read More5 reasons you need a business plan
Five Reasons you Need a Business Plan When I am asked to explain why business planning is so important, my first inclination is to quote Lewis Carroll. In Alice’s Adventures in Wonderland, Alice comes to a fork in the road and asks: “Would you tell me, please, which way I ought to go from here?” “That depends a good deal on where you want to get to,” said the Cat. “I don’t much care where–” said Alice. “Then it doesn’t matter...
Read MoreSWOT Analysis
The SWOT analysis framework is a key tool to use when creating your marketing strategy. The outcomes of any analysis should be considered in the marketing plan but will also impact other aspects of the business. The key aspect in any marketing strategy is to fully understand where you stand with respect to your competitors. For this, we use a SWOT analysis to identify your Strengths, Weaknesses, Opportunities and Threats. A SWOT analysis allows you to look at your environment from within and...
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