Coast Radar goes responsive
Praeparo today launched the Beta of Coast Radar, see beta.coastradar.com Coast Radar was faced with a problem that many other websites are also struggling with. The whole idea that visitors are using different sized devices and expect a tailored experience. At first we worked on a main website, mobile website and iphone application but this just became too expensive and complicated to keep in sync. After listening to what the users were saying we decided on a completely new version of the...
Read MoreCan we learn from reality TV?
I have been thinking recently about how reality TV is so successful and if this can be mapped to viral marketing. If you think about reality TV programmes it is all about the programme makers seeding enough information to gain momentum outside of the programme. Each programme wants people to spend the week promoting an act or contestant on the programmes behalf and even better if they then say bad things about the competition. So when looking at marketing we want to seed just enough about our...
Read Morefacebook fan offers
Praeparo is offering all Praeparo facebook page fans a 10% discount on all services. Why not start today by becoming a fan of our page and getting a FREE website marketing analysis for any two keyword phrases. Click here for the Praeparo facebook page
Read MoreWhat do you want to achieve online?
If you just go into creating a website without any business plan you will fail. The first step is consider what type of online presence you want, these fall roughly into 5 categories although a number of websites do offer more than one. e-commerce: provision of products available to purchase online. information: typically help to generate offline sales of services by providing information. brand: focus is to support your brand. portal: provision of news and information around a range of...
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