URL address mistakes
More and more business owners are opting for Content Management Systems or eCommerce products. One of the big resulting problems we see more and more is an inadequate URL structure. All too often the URL shown in the address bar has raw parameters, for example www.mydomain.com?prodid=123&opt=2 This technically works but loses you points in the search engine optimisation game. Thus, it is much better to have a human understandable URL, for example www.mydomain.com/menswear/jumpers However,...
Read MoreVerify your internet marketing strategy
We are now heading to the new year and to many businesses another challenging year ahead, now is the best time to review internet marketing and website strategy. Praeparo are offering a 50% reduction on our strategy workshop was £995 now £495. For this you get an expert on site for a day to discuss your website and internet marketing strategy and help you validate the current plan and discuss improvements and way forwards. This is not a formal report generation meeting but a real person...
Read MoreDoes your business look serious?
Does your website get the visitors but closure rate on sales is disappointing? Often this is because any new visitor will want to gain confidence that the organisation behind the website is real and not too risky to do business with. In the offline world you automatically evaluate a company based on physical details like premises, staff politeness, packaging etc. Website visitors need to do the same but they don’t have the physical aspects at hand. Some of the items they look for and thus...
Read MoreOnline Value Proposition
The Online Value Proposition (OVP) is a single statement that describes your uniqueness within your online presence. Too often we see organsiations just try and pick up existing business values and place them on the internet. This results in a lack of focus as to what the internet actually means to the business. The internet offers most businesses extra oportunities but at the same face stiffer competition challenges as information is all too readily available. If you imagine opening a shop on...
Read MoreCoast Radar website launch
New website, www.coastradar.com, is a complete resource for those visiting the UK coast. The comprehensive guide, launched by Praeparo Ltd., helps visitors find ideal coastal beaches and a full list of suitable activities when traveling to the coast. Whether travelers are looking for a beach holiday, a day at the coast, a coastal path walk, or energetic sports activities, Coast Radar has all the details. Click here to read full press release! The new website allows travelers to quickly and...
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