Does your business look serious?
Does your website get the visitors but closure rate on sales is disappointing? Often this is because any new visitor will want to gain confidence that the organisation behind the website is real and not too risky to do business with. In the offline world you automatically evaluate a company based on physical details like premises, staff politeness, packaging etc. Website visitors need to do the same but they don’t have the physical aspects at hand. Some of the items they look for and thus...
Read MoreOnline Value Proposition
The Online Value Proposition (OVP) is a single statement that describes your uniqueness within your online presence. Too often we see organsiations just try and pick up existing business values and place them on the internet. This results in a lack of focus as to what the internet actually means to the business. The internet offers most businesses extra oportunities but at the same face stiffer competition challenges as information is all too readily available. If you imagine opening a shop on...
Read MoreCoast Radar website launch
New website, www.coastradar.com, is a complete resource for those visiting the UK coast. The comprehensive guide, launched by Praeparo Ltd., helps visitors find ideal coastal beaches and a full list of suitable activities when traveling to the coast. Whether travelers are looking for a beach holiday, a day at the coast, a coastal path walk, or energetic sports activities, Coast Radar has all the details. Click here to read full press release! The new website allows travelers to quickly and...
Read MoreWhat do you want to achieve online?
If you just go into creating a website without any business plan you will fail. The first step is consider what type of online presence you want, these fall roughly into 5 categories although a number of websites do offer more than one. e-commerce: provision of products available to purchase online. information: typically help to generate offline sales of services by providing information. brand: focus is to support your brand. portal: provision of news and information around a range of...
Read More3 Click Rule
First of all what is the 3-Click Rule? The thinking is that if any task takes more than 3 clicks to complete, a visitor will not complete the task. It is one of the oldest pillars of website usability design. So is it over emphasised? Although the 3-click rule can make you think about your page hierarchy we believe it is only one of the items you need to consider. Yes if you have a step of tasks then you should be limiting the number of clicks but the major rule is design to what the user wants...
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