Split Testing
At Praeparo we believe in split testing all our ads in our Pay Per Click (PPC) campaigns. So what do we mean by split testing? For every keyword targeted we will create two ads with slightly different content. These are then monitored daily by our marketing professionals and we will identify a winner. A winner is where we get the best click rate that converts to a buyer, we have to get the click that converts as this tells us the content of the landing page (product or service) is what the...
Read MorePage Rank is not everything
Get your own house in order before concentrating on Google Page Rank. Too often website owners believe Page Rank is SEO. Well it is not, with over 200 factors that Google uses Page Rank is only one. Praeparo believes you need to get your own website in order first! Make sure your URL, page title & description, content headers and actual content should all be good and be targetted at what the user wants and expects on the topic concerned. Once content on an individual page is good then make...
Read MoreSite speed now a Google ranking factor
Google have finally announced site speed has been added as a factor to overall search engine ranking – google webmasters article Praeparo thinks this is a good idea as we all should be creating a good user experience. Page load time is critical in a user experience as if we can’t convince the user the site is good in a few seconds they will just bounce. The only area of concern is that some sites to create a good user experience are rich in content that slows the page down. This is...
Read MoreGoogle analytics
Google Analytics is an easy to use web analytics tool with minimal IT overhead to worry about. The web based user interface allows you to quickly get to the information you need to see to make informed decisions. Getting Google Analytics working on your website is the first thing in any digital marketing strategy. To get started, simply open an account with Google and get your web design team to insert a few lines of JavaScript code on all your pages. Once it is installed and gathering data it...
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The Internet Marketing Agency and SEO Company specialising in the Travel Industry that creates unique campaigns to your unique goals measured by your unique needs.
