Unnatural links
Today more than ever Search Engine Optimisation is about a natural internet marketing plan and NOT purely about link building. Have you recently received or know somebody who has received an email like this? Google Webmaster Tools notice of detected unnatural links to http://www.yourwebsite.com Dear site owner or webmaster of http://www.yourwebsite.com/, We’ve detected that some of your site’s pages may be using techniques that are outside Google’s Webmaster Guidelines. Specifically, look...
Read MoreAre Google visitors results down?
Last week Google release their latest update known as Penguin. This release was really about website owners or there SEO companies Over Optimising! So what is over optimising? Over Optimising, also known as webspam, is where a website owner tries too hard to get a website page to the top of Google results to the cost of the visitor. Sometimes when you look at a website page it looks confusing and seems to repeat, this basically indicates the page has been written to keyword stuff to help...
Read MoreSplit Testing
At Praeparo we believe in split testing all our ads in our Pay Per Click (PPC) campaigns. So what do we mean by split testing? For every keyword targeted we will create two ads with slightly different content. These are then monitored daily by our marketing professionals and we will identify a winner. A winner is where we get the best click rate that converts to a buyer, we have to get the click that converts as this tells us the content of the landing page (product or service) is what the...
Read MorePage Rank is not everything
Get your own house in order before concentrating on Google Page Rank. Too often website owners believe Page Rank is SEO. Well it is not, with over 200 factors that Google uses Page Rank is only one. Praeparo believes you need to get your own website in order first! Make sure your URL, page title & description, content headers and actual content should all be good and be targetted at what the user wants and expects on the topic concerned. Once content on an individual page is good then make...
Read MoreSite speed now a Google ranking factor
Google have finally announced site speed has been added as a factor to overall search engine ranking – google webmasters article Praeparo thinks this is a good idea as we all should be creating a good user experience. Page load time is critical in a user experience as if we can’t convince the user the site is good in a few seconds they will just bounce. The only area of concern is that some sites to create a good user experience are rich in content that slows the page down. This is...
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