Are you ready?
Is your website and your Internet marketing campaign ready to get the Christmas sales. I know it is only October but people are starting to plan and get ready for Christmas. You need to be putting the final elements to your Christmas internet marketing plan now in order to make the most of the high volume Xmas purchasing. In a lot of cases this is: - a small content change to focus on Christmas, - a blog entry or article seeding present ideas, - a new focused adwords campaign, - or to just...
Read MoreWhat is affiliate marketing?
What is Affiliate Marketing? Affiliate marketing is a business model in which you get paid for helping others earn profits. This is done by marketing their product or service and receiving commission for each sale that happens through your efforts. You will see lots of reports of people earning millions and millions of dollars each year. Although, you have a few that do earn this type of money, it is hard work. Remember you don’t get money for nothing! Affiliate marketing can be...
Read MoreMarketing Optimised Websites
In any SEO campaign we can get significant gains by getting the website optimised. By optimised we are not talking about a technical web developer just adding some keywords into the address bar URL or some relevant keyword titles, descriptions based on the page content. We are talking about applying marketing principles to each page. Praeparo believes SEO is about actually attaining marketing goals. These goals are not just about traffic but more linked to conversions. So how do we get a...
Read MoreBrand monitoring on social media
In today’s world you need to know what people are saying about your company and brand. On social media a lot of influence is exerted that will help people make purchasing decisions. One tool that can help is from Social Mention (see socialmention.com). This will give you a scorecard of your current position across a big selection of social media sites and tools. Social Mention monitors 100+ social media properties directly including: Twitter, Facebook, FriendFeed, YouTube, Digg, Google...
Read MoreTop UK Resources to Help Your Write a Business Plan
Top 10 UK Resources to Help Your Write a Winning Business Plan Writing a business plan is one of the most important things an entrepreneur must do when starting a new business. However, writing a compelling business plan is easier said than done, particularly when time can be so precious. This article outlines the key resources available to UK entrepreneurs when preparing a business plan. Use them for assistance with the writing of the plan, as well as for understanding the implications of...
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