5 reasons you need a business plan
Five Reasons you Need a Business Plan When I am asked to explain why business planning is so important, my first inclination is to quote Lewis Carroll. In Alice’s Adventures in Wonderland, Alice comes to a fork in the road and asks: “Would you tell me, please, which way I ought to go from here?” “That depends a good deal on where you want to get to,” said the Cat. “I don’t much care where–” said Alice. “Then it doesn’t matter...
Read MoreFree email address basic mistake
It seems that so many organisations lets themselves down on the basic principles of showing a trustworthy image on the internet. You see an expensive website with all the current trends that shows a wonderful image. You like what you see so click on a contact-us form and you get a nice page that says thank-you for your enquiry and that a representative will get back to you in a few hours. You then see an email from business@hotmail.com, or you may not see it as it is in your spam. Would you...
Read MoreVerify your internet marketing strategy
We are now heading to the new year and to many businesses another challenging year ahead, now is the best time to review internet marketing and website strategy. Praeparo are offering a 50% reduction on our strategy workshop was £995 now £495. For this you get an expert on site for a day to discuss your website and internet marketing strategy and help you validate the current plan and discuss improvements and way forwards. This is not a formal report generation meeting but a real person...
Read MoreTop 10 Tips for Writing a Business Plan
Top 10 Tips for Writing a Business Plan Writing a business plan can seem a daunting challenge. However, this skill is a vital requirement for any entrepreneur or business seeking to increase their chances of survival. Here is a list of my top ten tips for writing that winning plan: 1. Write from the audience’s perspective The starting point for any business plan should be the perspective of the audience. What is the purpose of the plan? Is it to secure funding? Is it to communicate the...
Read MoreCan we learn from reality TV?
I have been thinking recently about how reality TV is so successful and if this can be mapped to viral marketing. If you think about reality TV programmes it is all about the programme makers seeding enough information to gain momentum outside of the programme. Each programme wants people to spend the week promoting an act or contestant on the programmes behalf and even better if they then say bad things about the competition. So when looking at marketing we want to seed just enough about our...
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