SWOT Analysis
The SWOT analysis framework is a key tool to use when creating your marketing strategy. The outcomes of any analysis should be considered in the marketing plan but will also impact other aspects of the business. The key aspect in any marketing strategy is to fully understand where you stand with respect to your competitors. For this, we use a SWOT analysis to identify your Strengths, Weaknesses, Opportunities and Threats. A SWOT analysis allows you to look at your environment from within and...
Read MoreTop 10 Tips for Writing a Business Plan
Top 10 Tips for Writing a Business Plan Writing a business plan can seem a daunting challenge. However, this skill is a vital requirement for any entrepreneur or business seeking to increase their chances of survival. Here is a list of my top ten tips for writing that winning plan: 1. Write from the audience’s perspective The starting point for any business plan should be the perspective of the audience. What is the purpose of the plan? Is it to secure funding? Is it to communicate the...
Read MoreOnline Value Proposition
The Online Value Proposition (OVP) is a single statement that describes your uniqueness within your online presence. Too often we see organsiations just try and pick up existing business values and place them on the internet. This results in a lack of focus as to what the internet actually means to the business. The internet offers most businesses extra oportunities but at the same face stiffer competition challenges as information is all too readily available. If you imagine opening a shop on...
Read MoreWhat do you want to achieve online?
If you just go into creating a website without any business plan you will fail. The first step is consider what type of online presence you want, these fall roughly into 5 categories although a number of websites do offer more than one. e-commerce: provision of products available to purchase online. information: typically help to generate offline sales of services by providing information. brand: focus is to support your brand. portal: provision of news and information around a range of...
Read MoreBudgets: Marketing vs. Website design
A website launch must be treated the same way a company treats a new product launch. If you speak to a product manufacturing company or a computer software company and mention you were launching something with no marketing plan they would call you crazy. It is very rare that an online business can sustain itself just from search engine traffic alone and the investment on search engine marketing should just be one part of your overall marketing costs. A lot of organisations will allocate 4-5...
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