What should I do?
Praeparo are based on the Herts and Bucks border near Aylesbury. If you are local and have a problem with your website or just don’t know what to do to get more website visitors then why not arrange a FREE, no obligation visit. We will sit down with you in front of your website and generally walk through it and answer any of your concerns. So if your business is local in towns like Hemel Hempstead, Berkhamsted, Tring, Aylesbury, Chesham, Amersham, St. Albans, Watford, Wendover or even ...
Read MoreMarketing Optimised Websites
In any SEO campaign we can get significant gains by getting the website optimised. By optimised we are not talking about a technical web developer just adding some keywords into the address bar URL or some relevant keyword titles, descriptions based on the page content. We are talking about applying marketing principles to each page. Praeparo believes SEO is about actually attaining marketing goals. These goals are not just about traffic but more linked to conversions. So how do we get a...
Read MoreTop UK Resources to Help Your Write a Business Plan
Top 10 UK Resources to Help Your Write a Winning Business Plan Writing a business plan is one of the most important things an entrepreneur must do when starting a new business. However, writing a compelling business plan is easier said than done, particularly when time can be so precious. This article outlines the key resources available to UK entrepreneurs when preparing a business plan. Use them for assistance with the writing of the plan, as well as for understanding the implications of...
Read More5 reasons you need a business plan
Five Reasons you Need a Business Plan When I am asked to explain why business planning is so important, my first inclination is to quote Lewis Carroll. In Alice’s Adventures in Wonderland, Alice comes to a fork in the road and asks: “Would you tell me, please, which way I ought to go from here?” “That depends a good deal on where you want to get to,” said the Cat. “I don’t much care where–” said Alice. “Then it doesn’t matter...
Read MoreSWOT Analysis
The SWOT analysis framework is a key tool to use when creating your marketing strategy. The outcomes of any analysis should be considered in the marketing plan but will also impact other aspects of the business. The key aspect in any marketing strategy is to fully understand where you stand with respect to your competitors. For this, we use a SWOT analysis to identify your Strengths, Weaknesses, Opportunities and Threats. A SWOT analysis allows you to look at your environment from within and...
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