Unnatural links
Today more than ever Search Engine Optimisation is about a natural internet marketing plan and NOT purely about link building. Have you recently received or know somebody who has received an email like this? Google Webmaster Tools notice of detected unnatural links to http://www.yourwebsite.com Dear site owner or webmaster of http://www.yourwebsite.com/, We’ve detected that some of your site’s pages may be using techniques that are outside Google’s Webmaster Guidelines. Specifically, look...
Read MoreAre Google visitors results down?
Last week Google release their latest update known as Penguin. This release was really about website owners or there SEO companies Over Optimising! So what is over optimising? Over Optimising, also known as webspam, is where a website owner tries too hard to get a website page to the top of Google results to the cost of the visitor. Sometimes when you look at a website page it looks confusing and seems to repeat, this basically indicates the page has been written to keyword stuff to help...
Read MoreAre you getting value for money on your digital marketing?
It does not matter what amount you are spending but when did you last ask yourself if you are getting value for money on your digital marketing campaigns. At Praeparo we believe we can save you money in the long term. All too often small businesses are either not marketing at all or putting effort into the wrong areas first. For many small businesses getting your own website into order will be sufficient and it is not worth doing anything else until you have done this. We guess you have asked...
Read MoreIs your UK tourism website ready
I have just spent some time looking at a whole load of statistics from VisitEngland and the Great Britain Tourism Survey (GBTS) 2011. They clearly show that the England receives a massive spend in the travel and tourism sector: £8.3bn is the amount spent on domestic holidays in England between Jan and Sept 2011. £225 is the average amount spent per overnight holiday trip in England between Jan and Sept 2011. A number of surveys predict that as money gets tight more domestic holidays will be...
Read MoreAre you ready?
Is your website and your Internet marketing campaign ready to get the Christmas sales. I know it is only October but people are starting to plan and get ready for Christmas. You need to be putting the final elements to your Christmas internet marketing plan now in order to make the most of the high volume Xmas purchasing. In a lot of cases this is: - a small content change to focus on Christmas, - a blog entry or article seeding present ideas, - a new focused adwords campaign, - or to just...
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