Are you ready?
Is your website and your Internet marketing campaign ready to get the Christmas sales. I know it is only October but people are starting to plan and get ready for Christmas. You need to be putting the final elements to your Christmas internet marketing plan now in order to make the most of the high volume Xmas purchasing. In a lot of cases this is: - a small content change to focus on Christmas, - a blog entry or article seeding present ideas, - a new focused adwords campaign, - or to just...
Read MoreWhat is affiliate marketing?
What is Affiliate Marketing? Affiliate marketing is a business model in which you get paid for helping others earn profits. This is done by marketing their product or service and receiving commission for each sale that happens through your efforts. You will see lots of reports of people earning millions and millions of dollars each year. Although, you have a few that do earn this type of money, it is hard work. Remember you don’t get money for nothing! Affiliate marketing can be...
Read MoreWhat should I do?
Praeparo are based on the Herts and Bucks border near Aylesbury. If you are local and have a problem with your website or just don’t know what to do to get more website visitors then why not arrange a FREE, no obligation visit. We will sit down with you in front of your website and generally walk through it and answer any of your concerns. So if your business is local in towns like Hemel Hempstead, Berkhamsted, Tring, Aylesbury, Chesham, Amersham, St. Albans, Watford, Wendover or even ...
Read MoreSplit Testing
At Praeparo we believe in split testing all our ads in our Pay Per Click (PPC) campaigns. So what do we mean by split testing? For every keyword targeted we will create two ads with slightly different content. These are then monitored daily by our marketing professionals and we will identify a winner. A winner is where we get the best click rate that converts to a buyer, we have to get the click that converts as this tells us the content of the landing page (product or service) is what the...
Read MoreHow to beat the opposition with PPC
You MUST, MUST, MUST understand your customers’ search behaviour. Imagine being in the customers’ position and understand the dialogue they have with the internet. You have two types of customer, the first are looking to buy a specific product whilst the others are researching or looking for a problem to solve. You aim is to understand what problem they’re trying to solve by anticipating the keywords and phrases they will enter into the search engines. Once understood you can...
Read More
The Internet Marketing Agency and SEO Company specialising in the Travel Industry that creates unique campaigns to your unique goals measured by your unique needs.
