Page Rank is not everything
Get your own house in order before concentrating on Google Page Rank. Too often website owners believe Page Rank is SEO. Well it is not, with over 200 factors that Google uses Page Rank is only one. Praeparo believes you need to get your own website in order first! Make sure your URL, page title & description, content headers and actual content should all be good and be targetted at what the user wants and expects on the topic concerned. Once content on an individual page is good then make...
Read MoreSite speed now a Google ranking factor
Google have finally announced site speed has been added as a factor to overall search engine ranking – google webmasters article Praeparo thinks this is a good idea as we all should be creating a good user experience. Page load time is critical in a user experience as if we can’t convince the user the site is good in a few seconds they will just bounce. The only area of concern is that some sites to create a good user experience are rich in content that slows the page down. This is...
Read MoreMarketing Optimised Websites
In any SEO campaign we can get significant gains by getting the website optimised. By optimised we are not talking about a technical web developer just adding some keywords into the address bar URL or some relevant keyword titles, descriptions based on the page content. We are talking about applying marketing principles to each page. Praeparo believes SEO is about actually attaining marketing goals. These goals are not just about traffic but more linked to conversions. So how do we get a...
Read MoreVerify your internet marketing strategy
We are now heading to the new year and to many businesses another challenging year ahead, now is the best time to review internet marketing and website strategy. Praeparo are offering a 50% reduction on our strategy workshop was £995 now £495. For this you get an expert on site for a day to discuss your website and internet marketing strategy and help you validate the current plan and discuss improvements and way forwards. This is not a formal report generation meeting but a real person...
Read MoreCan we learn from reality TV?
I have been thinking recently about how reality TV is so successful and if this can be mapped to viral marketing. If you think about reality TV programmes it is all about the programme makers seeding enough information to gain momentum outside of the programme. Each programme wants people to spend the week promoting an act or contestant on the programmes behalf and even better if they then say bad things about the competition. So when looking at marketing we want to seed just enough about our...
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