Organic Search vs PPC
Should you invest in Pay Per Click (PPC) or organic Search Engine Optimisation (SEO)? This is a very big question and to a lot organisations the answer will be both but all too often the wrong decision or balance is made between the two. We will try and discuss this topic by looking at an example. One of our customers had a large online marketing budget and they purely allocated this to PPC which did bring in good results. When we were asked to evaluate the website we discovered a whole lost...
Read MoreOnline Value Proposition
The Online Value Proposition (OVP) is a single statement that describes your uniqueness within your online presence. Too often we see organsiations just try and pick up existing business values and place them on the internet. This results in a lack of focus as to what the internet actually means to the business. The internet offers most businesses extra oportunities but at the same face stiffer competition challenges as information is all too readily available. If you imagine opening a shop on...
Read MoreGoogle analytics
Google Analytics is an easy to use web analytics tool with minimal IT overhead to worry about. The web based user interface allows you to quickly get to the information you need to see to make informed decisions. Getting Google Analytics working on your website is the first thing in any digital marketing strategy. To get started, simply open an account with Google and get your web design team to insert a few lines of JavaScript code on all your pages. Once it is installed and gathering data it...
Read MoreBudgets: Marketing vs. Website design
A website launch must be treated the same way a company treats a new product launch. If you speak to a product manufacturing company or a computer software company and mention you were launching something with no marketing plan they would call you crazy. It is very rare that an online business can sustain itself just from search engine traffic alone and the investment on search engine marketing should just be one part of your overall marketing costs. A lot of organisations will allocate 4-5...
Read MoreThe importance of marketing analysis
In today’s online market, your website needs to be a core element in all of your marketing strategies. The integration with other marketing and sales initiatives will provide the most cost-effective return on your investment. Remember that it’s relatively easy to spend money in online marketing and the key to success is in your reporting tools, the ability to track results from your marketing and campaign initiatives. Every penny spent must be tied back into business objectives, goals...
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