Unnatural links
Today more than ever Search Engine Optimisation is about a natural internet marketing plan and NOT purely about link building. Have you recently received or know somebody who has received an email like this? Google Webmaster Tools notice of detected unnatural links to http://www.yourwebsite.com Dear site owner or webmaster of http://www.yourwebsite.com/, We’ve detected that some of your site’s pages may be using techniques that are outside Google’s Webmaster Guidelines. Specifically, look...
Read MoreIs your UK tourism website ready
I have just spent some time looking at a whole load of statistics from VisitEngland and the Great Britain Tourism Survey (GBTS) 2011. They clearly show that the England receives a massive spend in the travel and tourism sector: £8.3bn is the amount spent on domestic holidays in England between Jan and Sept 2011. £225 is the average amount spent per overnight holiday trip in England between Jan and Sept 2011. A number of surveys predict that as money gets tight more domestic holidays will be...
Read MorePraeparo Launch Coast Radar
Praeparo has launched a new version of the Coast Radar website aimed to help coastal businesses connect with people researching or planning trips to coastal areas. The website has been designed to be responsive to the device (PC, laptop, tablet, smart phone) being used. Other key elements are a map that knows where you are, improved navigation system, improved performance, new business listing management area. To coincide with the launch Coast Radar has launched a Social Media campaign making...
Read MoreCoast Radar goes responsive
Praeparo today launched the Beta of Coast Radar, see beta.coastradar.com Coast Radar was faced with a problem that many other websites are also struggling with. The whole idea that visitors are using different sized devices and expect a tailored experience. At first we worked on a main website, mobile website and iphone application but this just became too expensive and complicated to keep in sync. After listening to what the users were saying we decided on a completely new version of the...
Read MoreBrand monitoring on social media
In today’s world you need to know what people are saying about your company and brand. On social media a lot of influence is exerted that will help people make purchasing decisions. One tool that can help is from Social Mention (see socialmention.com). This will give you a scorecard of your current position across a big selection of social media sites and tools. Social Mention monitors 100+ social media properties directly including: Twitter, Facebook, FriendFeed, YouTube, Digg, Google...
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