Praeparo Internet Marketing Agency » social networking

What should I do?

Praeparo — Tue, 21 Sep 2010 07:34:20 +0000

Praeparo are based on the Herts and Bucks border near Aylesbury. If you are local and have a problem with your website or just don’t know what to do to get more website visitors then why not arrange a FREE, no obligation visit.

We will sit down with you in front of your website and generally walk through it and answer any of your concerns.

So if your business is local in towns like Hemel Hempstead, Berkhamsted, Tring, Aylesbury, Chesham, Amersham, St. Albans, Watford, Wendover or even as far as Milton Keynes just send a message on our contact us form or give us a call.

If you are further afield or you represent a trading body or business group then by all means contact us and we will see what we can do.

Some of the questions already asked include:
- my website looks dated, any ideas?
- how can I get more control over my website content and not always have to pay for changes?
- what does SEO mean to me?
- website review please?
- keyword selection tips?
- am I spending enough or too much on pay per click advertising?
- should I concentrate on local search?

As you can see we have covered and helped a lot of businesses. Again, no obligation to purchase anything.

If you’d like to know more, call us today on 020 8123 8159.

Brand monitoring on social media

Praeparo — Mon, 01 Mar 2010 17:29:36 +0000

In today’s world you need to know what people are saying about your company and brand. On social media a lot of influence is exerted that will help people make purchasing decisions.

One tool that can help is from Social Mention (see socialmention.com). This will give you a scorecard of your current position across a big selection of social media sites and tools. Social Mention monitors 100+ social media properties directly including: Twitter, Facebook, FriendFeed, YouTube, Digg, Google etc.

You can submit a query on the web page and also ask for daily reports to be emailed.

In Praeparo’s terms this is a must have in your marketing toolset and part of your brand monitoring efforts within your internet marketing strategy.

What do you want to achieve online?

Praeparo — Sat, 27 Jun 2009 11:18:17 +0000

If you just go into creating a website without any business plan you will fail.

The first step is consider what type of online presence you want, these fall roughly into 5 categories although a number of websites do offer more than one.

e-commerce:
provision of products available to purchase online.
information:
typically help to generate offline sales of services by providing information.
brand:
focus is to support your brand.
portal:
provision of news and information around a range of topics.
social networks or community:
enables community interactions between different consumers.

All these categories influence in slightly different ways when it comes to website design, development, website launch, operational ongoing costs and marketing. For example, a brand building site needs less monthly work than an e-commerce or portal site which depend on fresh updated information.