EU e-Privacy Directive compliance
The EU e-Privacy Directive (aka EU Cookie Law) deadline for compliance in the UK is May 26th 2012. There is a lot of confusion around the directive with many organisations sitting on the fence and waiting to see what competitors are doing. regardless of if you agree with the directive or not you need to understand it, plan how it impacts your own website(s) and plan a strategy to implement the directive. What we at Praeparo recommend you do is: 1. Understand the directive You have...
Read MoreIs Your Data Safe?
Have you lost a laptop or lost files due to disk failure or do you know someone that has? We would hazard a guess that most people would answer yes to the above. But, would also say they don’t actively back-up ALL business PC’s. Yes, you may have an external drive plugged into the back of a PC but how often do you remember to copy files to it, also if a power surge on your premises takes out your PC disk will your external hard drive be safe? The cost of recovering data from a...
Read MoreURL address mistakes
More and more business owners are opting for Content Management Systems or eCommerce products. One of the big resulting problems we see more and more is an inadequate URL structure. All too often the URL shown in the address bar has raw parameters, for example www.mydomain.com?prodid=123&opt=2 This technically works but loses you points in the search engine optimisation game. Thus, it is much better to have a human understandable URL, for example www.mydomain.com/menswear/jumpers However,...
Read MoreBrand monitoring on social media
In today’s world you need to know what people are saying about your company and brand. On social media a lot of influence is exerted that will help people make purchasing decisions. One tool that can help is from Social Mention (see socialmention.com). This will give you a scorecard of your current position across a big selection of social media sites and tools. Social Mention monitors 100+ social media properties directly including: Twitter, Facebook, FriendFeed, YouTube, Digg, Google...
Read MoreTop UK Resources to Help Your Write a Business Plan
Top 10 UK Resources to Help Your Write a Winning Business Plan Writing a business plan is one of the most important things an entrepreneur must do when starting a new business. However, writing a compelling business plan is easier said than done, particularly when time can be so precious. This article outlines the key resources available to UK entrepreneurs when preparing a business plan. Use them for assistance with the writing of the plan, as well as for understanding the implications of...
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