Is Your Data Safe?
Have you lost a laptop or lost files due to disk failure or do you know someone that has? We would hazard a guess that most people would answer yes to the above. But, would also say they don’t actively back-up ALL business PC’s. Yes, you may have an external drive plugged into the back of a PC but how often do you remember to copy files to it, also if a power surge on your premises takes out your PC disk will your external hard drive be safe? The cost of recovering data from a...
Read MoreURL address mistakes
More and more business owners are opting for Content Management Systems or eCommerce products. One of the big resulting problems we see more and more is an inadequate URL structure. All too often the URL shown in the address bar has raw parameters, for example www.mydomain.com?prodid=123&opt=2 This technically works but loses you points in the search engine optimisation game. Thus, it is much better to have a human understandable URL, for example www.mydomain.com/menswear/jumpers However,...
Read MoreBrand monitoring on social media
In today’s world you need to know what people are saying about your company and brand. On social media a lot of influence is exerted that will help people make purchasing decisions. One tool that can help is from Social Mention (see socialmention.com). This will give you a scorecard of your current position across a big selection of social media sites and tools. Social Mention monitors 100+ social media properties directly including: Twitter, Facebook, FriendFeed, YouTube, Digg, Google...
Read MoreTop UK Resources to Help Your Write a Business Plan
Top 10 UK Resources to Help Your Write a Winning Business Plan Writing a business plan is one of the most important things an entrepreneur must do when starting a new business. However, writing a compelling business plan is easier said than done, particularly when time can be so precious. This article outlines the key resources available to UK entrepreneurs when preparing a business plan. Use them for assistance with the writing of the plan, as well as for understanding the implications of...
Read MoreSWOT Analysis
The SWOT analysis framework is a key tool to use when creating your marketing strategy. The outcomes of any analysis should be considered in the marketing plan but will also impact other aspects of the business. The key aspect in any marketing strategy is to fully understand where you stand with respect to your competitors. For this, we use a SWOT analysis to identify your Strengths, Weaknesses, Opportunities and Threats. A SWOT analysis allows you to look at your environment from within and...
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