Social Media Integration

Today social media websites are big and strongly influence purchasing behaviors.

At Praeparo we have experience of integrating Social Media into a website strategy and also linking this to brand and marketing management.

Examples of such integration are:

• Single sign-on.  Users want to be able to interact and purchase without the need to register by using existing credentials, for example, facebook usernames. This allow a new user to just login to a new website without any need to provide login or contact details.
• Push content. The ability to push content from your website to social media sites. For example, adding a facebook comment box to your site provides both content for your site visitors and also pushes this up to the facebook site and friends of the user that posted the comment.
• Communities. Rather than create your own community platform embrace and integrate one of the big social media sites.

The above are a few examples but it is essential to get thinking about this even if just to push new content up to these new channels.