Do Your Customers Forget About You?

When someone contacts you through your website the chance of a sale goes down the longer you delay a response. If you then sell to a global audience how do ...

Split Testing

At Praeparo we believe in split testing all our ads in our Pay Per Click (PPC) campaigns. So what do we mean by split testing?

How to beat the opposition with PPC

You MUST, MUST, MUST understand your customers’ search behaviour. Imagine being in the customers’ position and understand the dialogue they have with the internet. You have two types of customer, ...